Shelf Beauty: The Ultimate Skin Care Trend

In the past year, skincare products such as serums, particularly those with targeted active ingredients like vitamin C or hyaluronic acid, were highly sought after. These products catered to consumers' growing interest in preventive skincare and addressed specific concerns like hydration, brightening, or anti-aging. As for makeup, multifunctional products like BB creams or tinted moisturizers gained popularity for their ability to provide coverage, hydration, and sun protection in one step.

In 2024, one of the most popular beauty products on the shelf is multifunctional skincare products that offer multiple benefits in one formula. These products, such as tinted moisturizers with SPF, hybrid serums, and skincare-makeup hybrids, cater to consumers' desire for efficiency and convenience while providing effective skincare benefits. They streamline beauty routines and address various concerns like hydration, sun protection, and complexion enhancement in one step.

Several skincare trends will gain ground. Here are four trends and several brands to test.

Sustainable Packaging

With increased awareness of environmental issues, consumers are leaning towards brands that prioritize eco-friendly packaging and sustainable practices.

In the skincare industry, several brands prioritize sustainable packaging for various reasons. Here are some brands to discover that prioritize sustainable packaging as part of their broader commitment to environmental responsibility, aiming to reduce waste and minimize their carbon footprint in the skincare industry.

The Ordinary

This brand is known for its minimalistic approach to packaging, using simple glass bottles and jars that are both recyclable and reusable. They aim to reduce waste and environmental impact while offering affordable skincare solutions.

REN Clean Skincare

REN is committed to sustainability and uses recycled materials for its packaging whenever possible. They also strive to minimize packaging waste and utilize refillable options for some products to reduce environmental impact.

Biossance

Biossance focuses on sustainability by using sugarcane-derived packaging for its skincare products, reducing reliance on traditional plastic materials. They are also committed to carbon-neutral shipping and recyclable packaging materials. Renowned for its sustainable practices and innovative use of plant-based ingredients, Biossance has earned accolades for its clean skincare line. Customers rave about the brand's ethically sourced ingredients, cruelty-free ethos, and effective products that deliver visible results without compromising on safety or sustainability.

Personalized Skincare

Advancements in technology allow for more tailored skincare solutions, such as personalized formulations based on individual skin types and concerns.

Choosing the "best" personalized skincare brand can depend on individual preferences and needs, but here are three highly regarded options:

Curology

Known for its personalized prescription skincare formulations, Curology offers tailored solutions based on online consultations with dermatology providers. Its focus on medical expertise sets it apart for those seeking targeted treatments for specific skin concerns.

Proven Skincare

Utilizing AI technology and data science, Proven creates personalized skincare products tailored to individual skin concerns and goals. Its data-driven approach appeals to those interested in cutting-edge technology and customized solutions.

SkinCeuticals Custom D.O.S.E.

SkinCeuticals Custom D.O.S.E. earns praise for its personalized skincare service available in select dermatologist offices. Users value the in-depth skin assessment and the creation of customized serums with potent active ingredients to target specific concerns effectively.

Clean Beauty

The demand for clean and transparent ingredients continues to grow, with consumers seeking products free from harmful chemicals, parabens, and synthetic fragrances. These brands are recognized for their dedication to clean beauty principles and their high-quality, effective products.

Beautycounter

Beautycounter is known for its commitment to clean ingredients and transparency. They have banned over 1,800 potentially harmful ingredients from their products and prioritize safety and sustainability.

Drunk Elephant

Drunk Elephant is celebrated for its "clean compatible" skincare formulations, avoiding ingredients like essential oils, fragrance, and silicones. Their products focus on pH-balanced and biocompatible ingredients to support healthy skin.

Probiotic Skincare

Probiotics, known for their beneficial effects on gut health, are being incorporated into skincare products to promote a healthy skin microbiome and combat issues like acne and inflammation.

TULA Skincare

TULA Skincare specializes in probiotic-based skincare formulations designed to promote a balanced and healthy skin microbiome. Their products aim to improve skin hydration, reduce inflammation, and enhance overall skin health.

Aurelia Probiotic Skincare

Aurelia's range of probiotic skincare products combines probiotics with botanical ingredients to support skin health and radiance. Their formulations focus on restoring and maintaining a healthy skin barrier while addressing concerns like sensitivity and aging.

The Ordinary Natural Moisturizing Factors + HA - Biossance Squalane + Vitamine C Huile de rose - Drunk Elephant Bouncy Brightfacial - Aurelia London The Probiotic Concentrate