Who needs an eye cream?

7:30am... and we wake up in the morning with dark circles and puffy eyes and we desperately search for a solution to look fresh and rested... Ice? Eye patch? Eye cream...

And if the concern is not only for the over-30s there are thousands of products on the market for every age. The timing factor then is another issue--in the morning between being tired and having a hundred things to do before starting the day, it is difficult to take a moment to care for yourself.

I talked to many women, students, moms, businesswomen, and all of them confirmed that time to dedicate to skincare is very limited, in addition to the challenge of navigating through a proposal of products on the market that is huge. How to choose the most appropriate beauty products? What are the essentials?

What are the purposes of an eye cream and what are the questions to consider when choosing a product to care for such a delicate area as the eyes?

#1 Hydration first

The skin around the eyes is delicate and prone to dryness. Eye creams are formulated to provide intense hydration to this area, helping to keep the skin soft and supple.

#2 What are the targeted treatments we want to support?

Many eye creams contain ingredients specifically designed to address common concerns such as dark circles, puffiness, fine lines, and wrinkles. These ingredients, like retinol, peptides, vitamin C, and hyaluronic acid, can help improve the appearance of the under-eye area over time.

#3 Can eye cream alleviate the signs of aging?

Using an eye cream regularly can help prevent signs of aging from developing prematurely. By keeping the skin around the eyes moisturized and nourished, you can help maintain its elasticity and reduce the likelihood of fine lines and wrinkles.

#4 Protection

Some eye creams contain ingredients that offer protection against environmental stressors such as UV radiation and pollution, helping to prevent damage to the delicate skin around the eyes.